Episode 4
The Riches in the Niches - Nicki Chang-Powless
Today, Jackie talks with Nicki Chang-Powless, marketing goddess, who knows that you must differentiate yourself when marketing in a “saturated” field.
Many entrepreneurs believe that to succeed you need to serve everyone. Nicki knows the more tightly niched you are, the more likely you are to succeed.
Once Jackie realized the brilliance of Nicki’s perspective, she got permission to record . . .
Listen as Jackie and Nicki discuss the six communication foundations of effective marketing:
· Differentiation: What makes us different, and thereby more valuable.
· Tools: Why your way of using them matters.
· Trust: How to share their likelihood of success.
· Benefits: The visible and invisible benefits your clients receive.
· Exploration: Discovery Processes that work and those that don’t.
· Relevance: Distilling it down to the only thing your prospects care about.
In each episode, you’re invited to unplug from the world, plug into a dose of positivity, and experience Your Brain ON Positive.
About Our Guest:
Nicki Chang-Powless is the author of “Putting the Pieces Together: Your Survival Guide to the First Five Years in Business”. Her vision is to help entrepreneurs achieve their greatness and make their impact by uncovering creative ways to save time and money, and ultimately, grow in abundance and make more profit!
Nicki was the recipient of the 2018 Best New Business Venture award at the SuPEARLative Awards and the 2019 Entrepreneur of the Year at the Business from the Heart Awards.
Today, Nicki helps entrepreneurs work less and make more by designing a business journey that is fun and simple!
Learn more about Nicki at:
https://nickichangpowless.com/
https://www.facebook.com/nicki.changpowless
https://www.linkedin.com/in/nickicp/
About Jackie:
Jackie Simmons writes and speaks on the leading-edge thinking around mindset, money, and the neuroscience that drives success.
Jackie believes it’s our ability to remain calm and focused in the face of change and chaos that sets us apart as leaders. Today, we’re dealing with more change and chaos than any other generation.
It’s taking a toll and Jackie’s not willing for us to pay it any longer.
Jackie uses the lessons learned from her own and her clients’ success stories to create programs that help you build the twin muscles of emotional resilience and emotional intelligence so that your positivity shines like a beacon, reminding the world that it’s safe to stay optimistic.
TEDx Speaker, Multiple International Best-selling Author, Mother to Three Girls, Grandmother to Four Boys, and Partner to the Bravest, Most Loyal Man in the World.
https://www.facebook.com/groups/yourbrainonpositive
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